Orange County Search Engine Optimization
With over 105 million active web sites on the web, it has been increasingly more important to market your web site so web users can find it. There are many strategies to promote a web site on the internet but we have found the most cost effective way to market a company is to promote it across the search engines. By having your web site come up in the top results for a web user’s search phrase you are able to market to localized, "ready to buy" traffic. If prospective customers are searching for keywords that are relevant to what your company can provide they are participating in at least one of two phases of the customer process. They are either in the research phase, or the buy now phase.
Keyword research
The first step to promoting your web site on the search engines is determining what keywords people most likely will type into the search engine to find your company. The goal is to find potential customers who do not already know about your business. There are two processes followed by web consumers: “researching,” and “ready to buy”. The primary goal with keyword research is to focus our effort towards reaching customers in the “ready to buy” phase. A thousand random visitors to a web site is not a bad thing, but getting one hundred “ready to buy” visitors is the targeted goal. With our keyword research, we are able to analyze web statistics related to current market trends and find the most cost effective keywords to promote a web site.
